Our new brand
We’ve made our brand more consistent through our logo, colour palette, strapline, tone of voice and messaging so it’s easier to understand who we are and what we do.
Why we refreshed our brand
To reach more people living with dementia and to have wider impact, we need to be recognised as the UK’s largest dementia charity.
How did we refresh our brand?
We’ve made our brand more consistent through our logo, colour palette, strapline, tone of voice and messaging so it’s easier to understand who we are and what we do.
Increasing our impact
By building greater brand awareness, we can also reach more people who want to work for us, volunteer for us, partner with us, fundraise for us and donate to us.