Our refreshed brand

Read the full version of our Trustees' Annual Report & Financial Statements 2022/23

Our new brand


We’ve made our brand more consistent through our logo, colour palette, strapline, tone of voice and messaging so it’s easier to understand who we are and what we do.

Why we refreshed our brand

To reach more people living with dementia and to have wider impact, we need to be recognised as the UK’s largest dementia charity.

How did we refresh our brand?

We’ve made our brand more consistent through our logo, colour palette, strapline, tone of voice and messaging so it’s easier to understand who we are and what we do.

Increasing our impact

By building greater brand awareness, we can also reach more people who want to work for us, volunteer for us, partner with us, fundraise for us and donate to us.