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New Alzheimer's Society campaign features stories of couples affected by dementia across the UK and an emotional TV and radio ad, narrated by actor Colin Firth.

Award-winning actor Vicky McClure has today announced her commitment to help build a dementia-friendly UK after being appointed as an Alzheimer’s Society Ambassador.

Alzheimer’s Society warns the ‘lives of people with dementia continue to be put in danger’ and calls for weekly testing of all care home staff and residents, after finding over half of care homes can’t isolate residents, and 43% are still not confident of their PPE supply, despite nearly a third taking Covid-19 positive patients from hospital.

As one in five family carers report that they had to admit their loved one with dementia to A&E due to lack of support, Alzheimer’s Society calls for dementia support workers in every area.

Carey Mulligan, Jonathan Pryce CBE and Vicky McClure have completed their own Memory Walks for Alzheimer’s Society to support people affected by dementia, worst hit by coronavirus crisis.