England vs Australia cricket match to raise dementia awareness

One Day International cricket match raising awareness of dementia

Supported by the England and Wales Cricket Board, the cricket world is unifying behind the UK’s leading dementia charity to help shine a light on dementia, encourage cricket fans with concerns to seek support and raise vital funds for dementia research and support services.

Cricket should be unforgettable

England and Northern Superchargers Cricketer, Alice Davidson-Richards, who is Alzheimer’s Society’s newest Sport Champion, and whose father lived with mixed dementia and died in November 2023, said:

My dad was my biggest inspiration and the reason I fell in love with cricket. 

"He grew up in Leeds, so to be able to see his daughter play at Headingley made him a very proud and happy human. But his diagnosis devastated our family. 

Dad became increasingly disorientated and angry at the world. His mobility became severely affected and eventually he needed a wheelchair."

Dementia is the UK’s biggest killer

Alzheimer’s Society Chief Executive, Kate Lee, said:

One in three people born in the UK today will develop dementia in their lifetime, and millions more will forever have their lives impacted by this devastating condition.

“Dementia is the UK’s biggest killer and yet the realities of the condition are often hidden behind closed doors, with many struggling without the support they desperately need."

"Money raised from this match will help Alzheimer’s Society to fund groundbreaking research and our lifechanging dementia support for everyone affected by dementia".
 

Stump dementia out of the game once and for all

The One Day International against Australia at Headingley Cricket Ground

Dementia Sanjay Patel, interim Chief Executive Officer for YCCC, said:

“Dementia affects millions of people across our country, many of whom still do not recognise early signs of the condition, how to get support or the options available to them.

“Yorkshire County Cricket Club is delighted to be working with Alzheimer’s Society to raise awareness during the One Day International against Australia at Headingley Cricket Ground.

There are currently around one million people living with dementia in the UK, enough to fill Headingley Cricket Ground almost 55 times over.

During World Alzheimer’s Month, Alzheimer’s Society has brought together leading sporting organisations, clubs, individuals, and governing bodies including the England and Wales Cricket Board, the Football Association, Premier League, and DP World Tour to make a meaningful and long-lasting difference to people affected by dementia, now and for generations to come.

Sport should be unforgettable