A woman and man sit on a garden bench smiling, wearing Alzheimer's Society Forget Me Not badges

What does our blue flower badge represent?

We love seeing our badges out in the world, on collar and coats across the country. If you've also spotted one and want to know more about what it represents and why people are wearing these little blue flowers, read on.

Why have we chosen this flower?

The flower is a forget-me-not, a small blue flower that represents remembrance and is long-associated with dementia.

People with dementia may experience memory loss, among other symptoms. This makes the forget-me-not the perfect flower to represent our cause.

The blue flower pin is a symbol for anyone who wants to raise awareness of dementia and support people affected by the condition.

An example of an Alzheimer's Society Forget Me Not mental pin badge

Alzheimer's Society forget-me-not flower pin badges are available in our shop. 100% of our shop profits go towards helping fight dementia.

 

Why do people wear a forget-me-not pin badge?

Anyone can wear our blue forget-me-not pin badge to show their support for Alzheimer’s Society. Many organisations have flowers, ribbons and other symbols to represent their charity.

A person might wear a forget-me-not badge because a family member or loved one has dementia, or they want to help raise awareness.

It’s best not to make assumptions about why someone might be wearing the pin.

What is the Forget Me Not Appeal badge?

In 2021, Alzheimer's Society launched the Forget Me Not Appeal.

This is an annual initiative that encourages people to wear a forget-me-not flower badge for the month of June to raise awareness and vital funds for people affected by dementia.


Forget me not Appeal badge in blue

Should I wear a forget-me-not pin badge to show that I have dementia?

No, the badge is not to help identify people living with dementia in public. It's there for anyone to wear to show their support for people affected dementia. 

During the Forget Me Not Appeal, people wear their badge not only to promote awareness of dementia but also in memory of or in tribute to a loved one affected by the condition.

If a person with dementia wants a discreet way to let others know about their diagnosis while out and about, we have free helpcards available. 

Helpcards are an easy way for people with dementia to get help or assistance when out in the community. Personal information can also be added to them, so that people with dementia can get help in the best way for them, and only from people they feel safe around.

If you have any questions about your donation or Forget Me Not Appeal badge, please call our Supporter Care line on 0330 333 0804.

Get your badge

Donate online to the Forget Me Not Appeal and receive a badge in the post, while stocks last. Show your support for Alzheimer's Society today.

 

Visit our shop

What does the Dementia Friend badge mean?

Dementia Friends is a social movement committed to changing how people see dementia. 

A Dementia Friend is somebody that learns about dementia so they can help their community. They may choose to wear the badge so they can show support for the movement, or to help others who may need it.

Dementia Friends pin badge

Many Dementia Friends choose to receive and wear their pin badge.

These pin badges aren’t available to buy. Instead, you have the option to receive a badge once you become a Dementia Friend either by attending an Information Session in your community or by joining online. 

You can become a Dementia Friend here.

Share your badge

Do you have a badge like one of these? Send us a photo of you wearing it with the hashtag #ForgetMeNotBadge and tell us why you wear yours

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113 comments

I have lost my dementia badge, please could I have a replacement thanks

I have lost my dementia badge. How can I get a replacement please? Thankyou

A lot of people are asking to replace lost badges me included but I have not seen an answer on how to get a replacement. I volunteer as a hospital meet and greet so really need one as I see a large amount of patients. Your help would be appreciated. Thank you.

Hi Wendy
Wow, we've received a large number of comments within a short space of time! We are going to add the following information to the blog article so everyone is aware:
If you have lost your Dementia Friends badge, please email your details to dementiafriends@alzheimers.org.uk and the Dementia Friends team will do their best to arrange for a replacement to be sent out to you.
We hope this helps.
-
Alzheimer's Society Blog Team

I WOULD LIKE A DEMENTIA BADGE PLEASE

I have lost my Dementia Friend badge, please can I have a new one?

Hi
Unfortunately I lost my badge when my jacket was stolen off a chair how do I get a new one please? Thank you

I’ve signed up to be a dementia friend and still waiting for my badge I also live with a lady who as dementia

Hi i never got sent my badge! Please could you send one....my father in law is now in a home it's so sad to remember how he was.I will wear with love and pride.

It would be great to be able to display the Forget me not badge within a LinkedIn profile.

This is a great idea Joe. I would definitely do this and it would also help spread the message amongst employers.

I have lost my badge... how would I get another I wear mine as My dad has late stage vascular dementia and now in hospital

I've lost my badge. Can I please order another

I done a session but the lady running it had no badges left could I get one please

I have lost my dementia friend badge where can I get a new one as people don't realise that I am a dementia friend and I miss it

I have lost my dementia friend badge and really miss it as now people don't know if am a dementia friend where can I get a new one

I have never had a badge could I order one please I would wear it with pride

myself and other staff members who registered to become a dementia friend never received a badge could we order some please.