Insurance United Against Dementia

Through IUAD fundraising and activity we are committed to driving awareness and increasing understanding of dementia across the industry, helping more colleagues and customers to access advice and support if they are personally affected by the condition.

Thank you to all those who have supported the campaign to date, and who've helped us reach our initial £10 million goal.

Dementia has not gone away, and with the industry's continued passion for playing a pivotal role in creating a future where dementia no longer devastates lives, the IUAD campaign will continue.

Why is IUAD so important?

There are currently 900,000 people living with dementia in the UK. With no cure and limited treatments, one in three people will develop the condition in their lifetime.

This disease has a devastating personal impact, but also far-reaching consequences for society as a whole – it currently costs the UK economy over £42 billion every single year.

What has IUAD achieved?

We are delighted to share that IUAD has now officially reached its initial £10 million goal to help fund Alzheimer’s Society’s support services and research programme, providing help for today and hope for tomorrow. This has only been possible with thanks to the dedication and enthusiasm from the industry.

There have been some incredible developments in the dementia research landscape recently and so IUAD will continue to unite the industry to raise both vital funds and awareness. Together, we will end the devastation caused by dementia.

How can I get involved with IUAD?

Fundraise for us

You can sign up to Insurance Day for Dementia. This is our flagship event which brings together the industry to fundraise and raise awareness of dementia.

You can also play your part by taking part in one of our other fundraising events, such as a run or a trek.

We have a series of physical challenges that you can take part in individually or as a team or you can always organise your own. We’d love to help you!

Become one of our partners

What does IUAD fund?

IUAD funds vital both support services that provide help for people living with dementia today, as well as crucial research that gives hope for tomorrow.

We are hugely grateful to all our supporters past and present for helping us to reach our initial £10 million goal. Your support has had an incredible impact on people affected by dementia, and, as the campaign continues, your support will ensure more people can access vital support services, whilst also opening the door to further pioneering research.

By getting involved, you can help people like Peter, whose story you can watch below.

Support is available for people affected by dementia